How we turn a sponsorship line item — or no sponsorship at all — into the most measurable pipeline week of your year. Three pillars, six phases, zero brand-lift studies.
The sponsorship industry sells presence: a logo on a board, a name on a tee, a hospitality suite for the lucky thirty. Presence is fine. Presence is not pipeline.
— A logo doesn't pay. A measurable conversion does.
We started Virtue because the audience inside a stadium is the most expensive, hardest-to-reach audience in the world — and almost nobody is buying it correctly. The cost of a banner ad is fixed; the cost of reaching the actual person who attended is what we negotiate down to a five-figure CPL, every week.
Geo-targeting is the floor. Content amplification is the ceiling. Attribution is the contract that holds the room accountable. If we can't prove it, we don't bill for it.
This page is the operating manual. Read it twice if you're going to outspend us.
The check-clearing part of sponsorship is easy. The part that ties back to your CRM is the part we built. Here's what's being spent — and the line item we help you isolate from the rest.
Sources · Kearney · Deloitte · PwC · SponsorUnited · Nielsen · 2025–26
No other geo-targeting vendor does this. It's why our clients renew at 92%.
We send a creative crew on-site for the event week — pro-am, paddock, owner suite, locker tunnel. We get the footage that turns into culturally credible content, the kind sponsors pay seven figures for and almost always squander.
That content posts before Sunday's leaderboard closes. Targeted to the exact audience sitting in the gallery, the bar, and the boardroom. Native-feeling. Receipt-bearing.
It's the difference between a media buy and a marketing partner. It's also the difference between an ROAS of 2× and an ROAS of 6×.
Polygons drawn by people who have stood at the venue — not a college kid with a sat-view tool.
We don't buy "sports interest" inventory from a programmatic vendor. We draw polygons. Around the venue, the parking lot, the airport private terminal, the nine hotels with the most ticket allocations, the bars in the catchment zone, the tailgate lot, the pro shop, the player parking.
Every polygon is layered with first-party signals — job title (LinkedIn), zip-code home (Meta), CRM-match (Google Customer Match) — so an impression is never wasted on a stadium food vendor or a tourist passing through.
The fence widens through the week. By Sunday we're running on a 4-mile radius of retargeting. The first fence is 240 feet wide. That's the player parking.
Lead-by-lead, fence-by-fence, channel-by-channel. Real-time dashboards. Not brand-lift studies six months later.
Every impression carries a fence ID and a campaign ID. Every click drops a UTM with the same. Every CRM-bound conversion is matched back to the fence that earned the impression — and to the broadcast window it ran during.
Your CRM is the source of truth. We don't fight your data team — we feed it. Our daily ROAS reconciles to your pipeline-by-source dashboard before your sales standup.
If we say a fence won, we can show you the people it won, the route they took to find you, and the cost we paid to put them in your funnel.
| Fence | Channel | Leads | ROAS |
|---|---|---|---|
| Course · 240ft | META | 14 | 7.8× |
| Carneros Resort | 9 | 6.2× | |
| STS Private Term. | 6 | 5.4× | |
| Downtown Napa | 5 | 4.9× | |
| Vineyard Tour Loop | TIKTOK | 3 | 3.6× |
| Total · WK 47 | ALL | 47 | 6.1× |
30-minute discovery call. Bring your CRM, your event calendar, and a guess at your target CPL.
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